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Our Story

IRA was born from a legacy of trust, craftsmanship, and lasting relationships.

Our journey began in 1968 with Jogia Jewellers — a name trusted by generations for its quality, authenticity, and customer-first approach. For over five decades, we have built more than just jewellery — we have built meaningful relationships.

With IRA, we bring that same legacy into the modern world.

IRA is a digital-first jewellery brand offering 925 sterling silver and demi-fine jewellery designed for everyday elegance. Each piece reflects our expertise, attention to detail, and commitment to excellence — reimagined for today’s generation.

Our Values

Legacy & Trust

With decades of experience, we are built on a foundation of honesty, authenticity, and reliability. Our commitment to long-term relationships ensures every customer feels valued and confident.

Craftsmanship

Each piece is thoughtfully designed with precision, reflecting fine artistry and expert skill. We focus on every detail to deliver jewellery that meets the highest standards of quality.

Everyday Elegance

Our designs are created to complement your daily lifestyle with effortless sophistication. Lightweight, versatile, and timeless — perfect for every moment, every day.

Modern Approach

As a digital-first brand, we blend tradition with innovation to meet modern needs. We focus on convenience, accessibility, and style for today’s generation.

Meet Our Team

Behind IRA is a passionate team driven by creativity, craftsmanship, and customer love. From experienced artisans to modern designers and digital experts, our team works together to bring you jewellery that reflects both tradition and trend.

Aarav Mehta

Founder & Visionary

Riya Shah

Creative Director

Kunal Patel

Head of Craftsmanship

Neha Kapoor

Brand & Customer Lead

Our Process

Design

We create modern, wearable designs inspired by everyday elegance.

Crafting

Expert artisans bring each design to life using premium materials.

Quality Check

Every piece goes through strict quality checks to ensure perfection.

Delivery

Carefully packed and delivered to your doorstep with love.

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